Mitch&Me: Halloween Case

Halloween 2020 Mitch&Me (dog’s shampoo brand) wanted to show people the real advantage of having scary big black adult «bully» breed dog. If you have one, you are lucky because no one and nothing are able to scare you anymore.
The social digital campaign has received multi-million-dollar coverage in mass and social media and 12 of fighting breed dogs have found their new homes during the Halloween weekend.

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