IAB Tech Lab Lays Out New Standards Despite Looming Questions From Google

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  • IAB Tech Lab Lays Out New Standards Despite Looming Questions From Google

Less than a week after Google’s latest privacy bombshell, the IAB Tech Lab, a nonprofit focusing on solutions for brand safety and ad fraud, is releasing new foundational standards around digital ad targeting for public comment. The release of new specifications to establish best practices around using online identifiers and managing consumer privacy comes a…

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