PepsiCo Wants to Calm a Stressed Nation With Driftwell

Last fall, PepsiCo, the maker of beverages ranging from Tropicana orange juice to Mountain Dew soft drinks, announced the addition of a new product: Driftwell, a drink designed to help people relax and fall asleep. Today, the company is debuting the brand’s first major marketing push, which is all about quelling the anxieties of 2021….

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