What Are the Prospects for a Spending Revival for Out-of-Home and Direct Mail Advertising?

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Among performance-marketing categories, both out-of-home and direct-mail advertising experienced devastating declines in 2020. As the effects of the pandemic slowly diminishes, both are expected to recover. But there’s one question marketers in those categories face: What should they base 2021 spending on? After all, 2020 is practically synonymous with the much-overused word “unprecedented.” For Brian…

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