Exclusive: Havas CX Releases X Index on Important Factors for Customer Experience Success

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  • Exclusive: Havas CX Releases X Index on Important Factors for Customer Experience Success

Havas customer experience agency Havas CX has published the results of its first X Index survey, conducted in partnership with research institute OpinionWay, gauging customer experience efficiency. “Havas found there was no way to assess how well brands and industries are performing from a CX [customer experience] perspective across a customer journey. Other companies are…

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