Month: April 2021

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This Elaborate Escape Room in a Box Helps Hype HBO’s New Fantasy Series, The Nevers

Like its namesake character in HBO's latest fantasy action series, there's more to the network's promotion for The Nevers than first meets the eye. A

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FedEx Delivers Sustainable Actions With the Help of Willie Nelson in New Ad

As Earth Month comes to a close, some companies are taking one last opportunity to cement their stance on sustainability. FedEx is going a step

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TikTok Sets Asian American and Pacific Islander Heritage Month Initiatives

Asian American and Pacific Islander Heritage Month kicks off Saturday (May 1), and TikTok is already prepared with features, programming and other ways to highlight

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Reach Mobile Sets #Reach4Mom Contest on Facebook, Instagram

Reach Mobile is about to make three mothers very happy on Mother's Day. The company is based in Boston, but it is a completely digital

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Wander the Museum of Ancient Tech in This Ad for Samsung’s Galaxy Book

Technology is always evolving. And for laptops, versatility is key. Samsung's recently-launched global campaign for its new Galaxy Books asks us to embrace a new

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In Appeal to Moms, Shapermint Creates Chief Mom Officer

Shapewear brand Shapermint is unveiling a new chief mom officer campaign, shifting the tenor of its messaging from humorous to serious in order to speak

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GSD&M Founder Steve Gurasich Has Died

The "G" in iconic Austin agency GSD&M has fallen silent. GSD&M co-founder Steve Gurasich died in his sleep last week at the age of 73,

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Petco Let the Dogs Out for Facebook Live: The Perfect Fit

Petco turned to Facebook Live Thursday night with both commerce and a cause in mind. The pet retailer hosted Facebook Live: The Perfect Fit with

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The Biggest Opportunity for Sustainable Brands? Roblox Points to Virtual Goods

Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. In

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What to Expect From the 2021 Virtual NewFronts

The Interactive Advertising Bureau (IAB) NewFronts presentation's tagline for 2021 is intended to hit a little close to home. The tagline--"Living the Stream"--pays homage to