Month: April 2021

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IPA Bellwether: main media advertising leads recovery as economy gets into gear

0 SharesShareTweetShareThe vaccine rollout and promises of lockdown lifting encouraged marketers to continue easing up on their cost-cutting in the first quarter of the year.

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Anomaly London sets up European transformation unit led by R/GA’s Lachlan Williams

0 SharesShareTweetShareInnovation units are agencies’ latest way to guard against the consultancies who are encroaching on their territory, and Anomaly is joining the likes of

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This UK Ad Partnership Hopes to Help Criminalize Sexual Harassment in Public

LONDON--In Britain, it's not a crime to sexually harass people in public. Well, not specifically--unless it also leads to assault or another criminal offense--because there

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Professor Scott Galloway’s Mediaweek Talk Pulled No Punches—Especially When It Came to Big Tech

With the deadliest period of U.S. history as the backdrop, a great dispersion is underway, reshaping the economic landscape and forcing a reckoning related to

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Google Shelves Fledge Trials Until Late 2021

The clock is ticking until 2022 when Google is scheduled to pull support for third-party cookies in its dominant web browser Chrome, a development that

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How Three Texas Agencies Grew Out of The Richards Group

Last October, one offensive comment in Texas shook the advertising world, but also brought a trio of new agencies to the landscape. News of The

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From Publishers to Lone Creators, Pico 2.0 Aims to Monetize Digital Media

The line between publishers and creators continues to blur, and Pico wants to help monetize it all. Since its launch in 2018, Pico software has

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Walmart Will Fill Vacated In-Store McDonald’s With Services, Other Eateries

At the peak of their collaboration, there were about 1,000 McDonald's in-store restaurants within Walmarts around the U.S., but that number was gradually reduced to

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Brazil’s Answer to Amazon Develops a Mobile Feature to Shop Inside Songs

Shopping for musical instruments online is about to become a little easier for Brazilian consumers. Magazine Lu?za (also known as Magalu), a major retailer often

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Kim Godwin Named ABC News President

ABC News has a new president: CBS News evp of news Kim Godwin will take over the role in early May, the company said today.