Day: April 5, 2021

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On Repeat Becomes Second Spotify Personalized Playlist Available for Sponsorship

Spotify's On Repeat playlist is now available for sponsorship and, with April 15 looming, TurboTax became the first U.S. brand to jump in. On Repeat

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Is Cannes Lions 2021 Happening? Here’s What We Know So Far

After canceling its 2020 signature event amid the Covid-19 pandemic, the Cannes Lions International Festival of Creativity had hoped to come roaring back to the

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Clubhouse Will Now Let You Tip Your Favorite Creators

The social audio app Clubhouse is introducing a new feature to its platform that allows users to tip their favorite creators. While company has repeatedly

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As Vaccinations Continue, Gyms Shift to Hybrid Models to Increase Membership Numbers

When the pandemic upended life as we knew it, Planet Fitness got to work. On March 13, 2020, CMO Jeremy Tucker watched as the gym

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Ecommerce Brands Look to New Sustainability Measures as More People Shop Online

Americans have made so many pandemic purchases that ecommerce has essentially experienced two winter holiday shopping seasons in the 12-month period from March 2020 through

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Paywalls Are Coming to Twitter as Platforms Adjust to the Creator Economy

Casey Newton is the very model of a modern technology reporter. He breaks news, has mastered Twitter, and he built a newsletter so popular at

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How Warner Bros. Built a Fake Brand That Lives Beyond the Cartoon World

As you read these words, a team of writers and animators at Warner Bros. is working on a much-buzzed cartoon film slated for a 2023

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Khartoon Weiss Translates TikTok for 20th-Century Businesses

Khartoon Weiss knows there's a disconnect between advertisers and Gen Z. It's unavoidable from her perch as head of global agency and accounts at TikTok.

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Barilla and Alkemy Tell the Legend of Pasta Carbonara With a Breathtaking Short Film

Barilla is no stranger to going all-in on a promotion, but the pasta company's most recent #Carbonara campaign sets a new high bar. Ahead of

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Stagwell Agencies Pick Up Atlantic Broadband Contract

Five Stagwell Group agencies are partnering on the contract for Atlantic Broadband, the eighth-largest cable and internet provider in the United States and a subsidiary