Day: April 7, 2021

admin
Clubhouse Is at an Inflection Point

Clubhouse, the social audio app that's taken the internet by storm, is worth a lot of money. But with concerns mounting over its posterity post

admin
How Does Your Brand Sound? MassiveBASS Turns Data Into Sonic Branding

A shiny logo and a famous face can only get a brand so far. In the end, effective marketing is a sensory experience, one where

admin
J.Crew Names Derek Yarbrough CMO

J.Crew Group is shaking up its C-suite in order to bolster long-term growth. Among the moves, the apparel retailer is elevating Derek Yarbrough, the CMO

admin
Verizon Rolls Out Comprehensive DEI Plan for Its Companywide Marketing

Verizon is rolling out a new set of set of goals around how it approaches diversity, equity and inclusion (DEI) in every aspect of its

admin
Why Sneaker Culture Needs to Change for Women

The sneaker community is now considered a culture. A patriarchal culture, much like most civilizations where men hold positions of social, economic and political power.

admin
Less Is More, as Twitter Begins Cleaning Up Its Ad Product Suite

Twitter unveiled a cleaned-up advertising product suite Wednesday, consolidating 22 individual ad product names into five categories and outlining which features apply to those categories.

admin
Clubhouse Monetization Will Come With Growing Pains

2021 has had its fair share of breaking news around social audio platforms and the emergence of this new creator genre. The biggest news so

admin
The UK Creates Big Tech Antitrust Watchdog

The U.K. launched a new regulatory body with the goal of promoting competition among technology companies on Tuesday. According to a statement from the U.K.

admin
MediaCom Is Impossible Foods’ New Media Agency Partner

Impossible Foods is meat, and GroupM's MediaCom is the plant-based protein brands' media agency partner as it seeks to expand its appeal to more beef-minded

admin
Shell Outlines Plans for Reducing Its Own Carbon Footprint

While energy giant Shell may not be the first name that comes to mind when you think of sustainability, it's looking to change that by