Publicis Groupe’s Epsilon and The Trade Desk Ink Cookie-less Targeting Pact

  • home
  • /
  • Recent News
  • /
  • Publicis Groupe’s Epsilon and The Trade Desk Ink Cookie-less Targeting Pact

Publicis Groupe’s identity-resolution offering Epsilon and The Trade Desk are partnering to make their respective user-ID products interoperable. The tie-up amounts to one of the most significant partnerships to maintain some level of online ad targeting as the industry prepares for the sunsetting of third-party cookies by the industry’s major web browsers. The Trade Desk…

Source link

  • Share:

Leave a Comment

sing in to post your comment or sign-up if you dont have any account.