To Combat Misogyny, Xbox Sent a Subtly Altered Controller to Influencers in 23 Countries

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  • To Combat Misogyny, Xbox Sent a Subtly Altered Controller to Influencers in 23 Countries

Despite making up almost half of the gaming community, women continue to face “discrimination, bullying and sexist insults” from men, according to a new Xbox campaign by agency Serviceplan in Germany. So the brand found a novel way to raise awareness of the issue: it swapped out the Xbox controller’s B button with an equal…

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