Day: May 3, 2021

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Captain Obvious Goes Full ’90s for Hotels.com’s Educational Videos About ‘Safe Booking’

The ubiquitous Hotels.com spokesman, Captain Obvious, has already been to the future, where he's sadly lost his hair. Now he's traveling back in time--to the

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Experiential Marketing’s Reset Is Being Propelled By ‘Virtual Fatigue’

"Enthusiastic caution" may be the most celebratory description for the current state of experiential marketing. Tugging at the imaginations of agencies and marketers is the

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We’ve Been Spending Way More on Our Pets During the Pandemic

Pet adoption skyrocketed at the height of the pandemic as animal lovers looked to enrich their many hours at home with an affectionate furry friend.

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Twitter Kicks Off #FollowLocalJournalists Global Campaign on World Press Freedom Day

Twitter marked World Press Freedom Day Monday (May 3) with the start of its global #FollowLocalJournalists campaign. The social network organized a global day of

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Planned Parenthood and Universal Standard Partnership Honors Many Sides of Motherhood

The language that informs the bulk of Mother's Day-related marking tends to hit the same key notes. Mainly, Mother's Day is lauded as a time

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Everything You Need to Know About the Updates to Twitter Spaces

Look out, Clubhouse: Starting Monday, Twitter Spaces, the social network's take on audio content, is now far more widely available, including to brands on its

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Thursday Night Football Will Move a Year Early From Fox to Amazon Prime Video

Amazon's history-making deal with the NFL to bring Thursday Night Football exclusively to the streaming service is coming a year earlier than expected. The streaming

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How We Are Rosie Founder Created a Business Built on Inclusivity and Meaning

Oftentimes, entrepreneurs are focused on looking ahead to the future. But what makes Stephanie Nadi Olson so successful is that she never forgets her roots.

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7-Eleven Debuts a Stylish Campaign That’s as Eclectic as Its Consumers

After doubling its marketing investment, convenience chain 7-Eleven is making a big splash with a colorful campaign that focuses on its eclectic audience. Created by

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Extra Gum’s Back-To-Normal Ad Is a Euphoric Release

The amount of death, economic anxiety, social isolation and political strife that's occurred over the past 14 months or so is something anyone who's lived