Day: May 4, 2021

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Tula Capitalizes on Influencer Marketing, Doubling Sales Year to Date

Beauty brand Tula Skincare is continuing to capitalize on its influencer marketing strategy in 2021 after generating $56 million in earned media value last year,

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Workplace From Facebook Tops 7M Paid Subscribers

Enterprise platform Workplace From Facebook topped the 7 million paid subscribers mark, up 40% in the past year, and introduced several new features. Vice president

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The Unique Opportunities of Clubhouse and the Rise of Social Audio

This time last year, hardly anyone knew about Clubhouse--the invite-only social audio app that subsequently stirred up an internet buzz during the Covid-19 pandemic, drawing

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How the NHL is Leveraging the Power of Sports to Drive Environmental Change

As part of the Adweek Sustainability Playbook, NHL VP of Sustainable Infrastructure and Growth Initiatives Omar Mitchell shares how the NHL is focusing their sustainability

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Music Videos Are Coming Back to Your Living Room

In its presentation at the 2021 IAB Digital NewFronts, Vevo made its case for the enduring power of highly-produced music videos in its pitch to

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A+E Networks Says Digital Ad Buys Are Essential for ‘the Total Picture’

After emphasizing the power of linear TV at its upfront presentation in March, A+E Networks focused on the other side of the spectrum in its

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Reinventing Yourself in Transformative Times Without Relying too Heavily on Data

Staying relevant in the workplace means having to constantly reinvent yourself and change with the times, and leaning too heavily on data is not the

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Is the U.K. About to See a Massive Wave of Ad Spending?

After the Covid-19 pandemic cratered marketing budgets more significantly than any event in the modern era, there's an understandable desire to figure out what's to

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New Commercial Arts wins Zurich global CX account

0 SharesShareTweetShareNew Commercial Arts, the already high profile London agency formed by James Murphy, David Golding, Ian Heartfield and Rob Curran only last year, has

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Pinterest: How to Add Text to a Story Pin

Pinterest's Story Pins feature allows creators to share visual posts containing multiple pictures, videos and more. Story Pins can have multiple pages, and each page