Day: May 6, 2021

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Digitas’ NewFronts Presentation Focused on Strength of Content Partnerships

At Digitas' NewFronts presentation this year, the agency once again highlighted content developed alongside KitchenAid. At last year's NewFronts, Digitas debuted a trailer for a

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NBCUniversal Unveils New Peacock Ad Format, Spotlight, as Platform Inventory Opens Up

In less than two weeks, NBCUniversal will take the wraps off its upcoming programming on linear and streaming as part of its annual upfront presentation.

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Ellen Digital Debuts 3 Fan-Focused ‘Super Brands’ at NewFronts

Ellen Digital, a joint venture between Ellen DeGeneres and Warner Bros., is focusing on serving the super fan. During its 2021 NewFronts presentation on Thursday,

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Cameo Isn’t Just for Fans Anymore—It’s for Marketers Too

The selfie is the new autograph. That's how Cameo, the platform that connects fans to pop culture icons via personalized video messages, live calls and

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Brooks Brothers and Fila Aim to Win Over Fans With Collaboration

A new pairing between Brooks Brothers and Fila is one people have not seen since the Williams sisters dominated doubles tennis some 20 years ago.

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Will Facebook Make Nextdoor Say, ‘There Goes the Neighborhoods?’

Is there enough room in the neighborhood for neighborhood social network Nextdoor and the new Facebook Neighborhoods feature being tested? An early test of Facebook

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Spanish-Language Estrella Media’s Rebirth Is Driven by Streaming News

How do you stand out when you're one of more than two dozen NewFronts presenters? For Estrella Media, the answer was simple: The multiplatform, Spanish-language

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Clubhouse Names Finalists in Clubhouse Creator First Accelerator Program

Invite-only social audio platform Clubhouse introduced the initial cohort in its Clubhouse Creator First accelerator program, which is aimed at helping creators do what they

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Twitter Rolls Out Non-Auto-Cropped Images on Android and iOS

Twitter Android and iOS users can now see images in tweets that are not auto-cropped, except in cases where those images are particularly tall or

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Jaguar Land Rover Eyes Increased Digitization With Accenture Hire

British carmaker Jaguar Land Rover will aim to digitize its marketing by appointing Accenture to work alongside Spark44, its in-house creative agency. With a focus