Day: May 7, 2021

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How Sierra Space, a Rival of Elon Musk’s SpaceX, Built an Ad Strategy Around His SNL Debut

Elon Musk might be getting a windfall of publicity through his opportunity to host Saturday Night Live this weekend, but one of his competitors is

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‘The Black Mother’s Green Book’ Seeks to Improve Birth Experiences for Black Women

A new app launched ahead of Mother's Day invokes Victor Hugo Green's historic Green Book as it attempts to help Black mothers navigate the perils

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How a Favela Orchestra Brilliantly Used Soccer to Get Brazil Excited for Classical Music

Whether it's a backdrop or a major driving force in our lives, music plays a big role in the human experience. But not everyone has

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Billie’s Mother’s Day Campaign Puts Postpartum Bodies on a Much-Deserved Pedestal—Literally

While many brands are attempting to approach Mother's Day in a more thoughtful, personal and sensitive way this year, direct-to-consumer personal care brand Billie is

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Profitero’s Sarah Hofstetter on Unleashing Your Inner Diva and the Importance of Adaptability

The species that survives is the one that's most adaptable, said Sarah Hofstetter, president of ecommerce growth platform Profitero, as she cited Darwin during Adweek's

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Publicis Health Facing Lawsuit Over Role in Marketing OxyContin

Purdue Pharma's reckoning over the company's promotion of OxyContin contributing to an opioid epidemic has spread to the company's marketing partners. Yesterday, Massachusetts Attorney General

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Snap’s Chief Business Officer Discusses Why AR Is the Future of Marketing

With fitting rooms closed and physical activations off the table amid the pandemic, augmented reality has seen a surge in popularity among retailers and other

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Twitter’s Alphonzo Terrell Stands Up for Social Media Professionals Everywhere

The terms "social" and "brands" were used countless times during Adweek's Social Media Week 2021, but Twitter's global head of social and editorial Alphonzo Terrell

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Instagram Debuts #RethinkOurInfluence Campaign

Instagram continued its celebration of Asian American and Pacific Islander Heritage Month with the debut Friday of its #RethinkOurInfluence campaign, as well as the rollout

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Keeping an Ear to the Ground Keeps Brands on Their Toes

It's no secret that we're all on social media all day long--in fact, 72% of the public uses social media in 2021 compared to just