Day: May 11, 2021

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67% of Cannabis Fans Say It Makes Them Better Parents

Back in the 1960s, The Rolling Stones sang about a poorly kept secret in their hit single "Mother's Little Helper." Hint: Suburban housewives were popping

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Hong Kong Ballet Goes Cyberpunk for Its Latest Cinematic Ad Campaign

The Hong Kong Ballet likes to mess with tradition, pulling its classically trained dancers out of their staid performance halls and tossing them onto bustling

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GoFundMe Celebrates New York’s Generosity and Establishes Its Brand as the Currency of Kindness

It's been around for over a decade, but fundraising platform GoFundMe hasn't really focused on building up a personality for the brand behind the world's

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YouTube Shorts Fund to Get $100M to Creators Over 2021, 2022

YouTube is betting $100 million on TikTok and Instagram Reels clone YouTube Shorts being around for a long time--or at least through 2022, anyway. The

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Fitzco Used Data Collection to Combat Emotionally-Charged Misinformation

During day two of Adweek's Social Media Week New York, Katy Tenerovich sat down to go over media company Fitzco's approach to the Covid-19 vaccine

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McDonalds’ Jennifer Healan on How to Stay Relevant When Marketing Your Brand

Blake Chandlee, head of global business solutions at TikTok, sat down with Jennifer "JJ" Healan, vice president of U.S. marketing, brand content and engagement at

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Budding CMOs Must Leave Space for Magic, Says Uber’s Shivram Vaideeswaran

Despite the fact that there's so much more to great marketing than magic, Uber's global head of brand Shivram Vaideeswaran believes it's a pretty valuable

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Facebook Has Removed 16M+ Pieces of Content for Covid-19 and Vaccine Misinformation

Acknowledging President Joe Biden's goal of having 70% of adults in the U.S. get at least one Covid-19 vaccine shot by July 4 and reaching

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Nielsen Looks to Rectify Panel Makeup After Admitting Pandemic Audience Undercount

Nielsen is issuing guidance to its media partners about the revelation that its pandemic TV audience measurement may have been off by as much as

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Hulu Promotes Scott Donaton to Head of Marketing

Hulu has upped Scott Donaton to the role of head of marketing following the February departure of former marketing chief Patrizio "Pato" Spagnoletto, who became