Day: May 12, 2021

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Stars of The Office Want to Help You ‘Cut Out’ This Summer in Cutwater-Cameo Partnership

As Michael Scott once asked, "Do you think doing alcohol is cool?" This summer it might be, thanks to a Cutwater Spirits promotion offering fans

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Subway’s In-Store Radio Is Set for a Weeklong Kurupt FM Takeover in the UK

Sandwich chain Subway is handing over its in-store radio network to Kurupt FM for a weeklong comedic takeover. The U.K. stunt, led by PR firm

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Vistaprint and Claima Stories Podcast Will Give $250,000 to BIPOC-led Businesses

A new partnership between the Claima Stories podcast and graphic design service 99designs by Vistaprint wants to help BIPOC-led creative small businesses recover from the

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The CMOs of Away and Exos Deliberate on Their Changing Roles

Whether as a brand protector or growth driver, CMOs were under the spotlight during the pandemic, charged with reaching consumers quarantined in their homes during

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TikTok’s Katie Puris Talks About the Power of a Purpose-Driven Guidebook

During last week's Social Media Week New York, Katie Puris, global managing director of TikTok, walked us through her self-created guidebook for her team at

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Dentsu Americas Aims for Women to Account for 50% of Executive Roles by 2025

Dentsu today released its 2021 Americas DEI Report, which functions both as an assessment of the current state of the company and a look toward

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Industry Leaders Saw an Elevated Role for Marketers Over the Last Quarter, According to New Survey

Ahead of today's CMO Summit, Adweek reached out to participating marketers to get a better understanding of how this past year has affected--and continues to

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CMOs Discuss Fostering Team Health and Motivation During the Pandemic

Millions of people have been working remotely for over a year now, and it isn't always easy to keep a team motivated and engaged. Some

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Facebook: #MonthofGood Hashtag Used Over 5M Times During Ramadan 2021

Facebook shared some data on Ramadan initiatives across its platform as the holy month came to an end Wednesday (May 12). The #MonthofGood hashtag was

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Forsman & Bodenfors New York Launches Campaign to Help Bystanders Stop Asian Hate

Although anti-Asian sentiments have long plagued the U.S., the recent rise in violent hate crimes against Asian communities has gained nationwide coverage. There are always