Day: May 13, 2021

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‘Our Stories Are Your Stories’ Campaign Puts Inclusive AAPI Community Front and Center

A campaign in honor of Asian American and Pacific Islander Heritage Month is looking to combat rising anti-Asian racism by sharing the stories of Seattle's

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Medterra’s Ads Want You to Learn the ‘CBDo’s and CBDon’ts’ of Shopping for CBD

It should go without saying, but here's a bit of advice anyway--skip the CBD-coated "sleep pretzels" of dubious origin and the CBD tonic that some

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Disney Extends Major League Baseball TV Rights to ESPN+ as Streaming Momentum Slows

ESPN+, Disney's smallest streaming service, will get a big live sports boost in the coming months. A substantial seven-year deal with Major League Baseball will

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The CW Will Expand Its Schedule to Saturday Nights in October

The CW is taking over Saturdays. The broadcast network will expand its schedule to all seven days in October, programming the entire week's primetime lineup

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Video Spurs PubMatic’s Q1 Revenues to $43.6 Million

Supply-side platform PubMatic saw revenue for Q1 total $43.6 million, up 54% from the year prior, when lockdowns first hit and the ad industry started

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Viant’s Q1 Revenues Top $40 Million

Since late 2020, several ad-tech companies have attempted to float on the public markets. That includes Viant, which issued its first quarterly results today after

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Pepsi’s New Spot About Shared Germs Toes a Risky Line as We Emerge From Pandemic Isolation

Consumers are desperate to return to normal. With vaccinations widely available in the U.S. and a sense of cautious optimism settling over the country, advertisers

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CMOs Are Thinking Differently About Keeping Top Talent Around in a Post-Covid World

As the world gradually re-opens from various stages of quarantine, CMOs are facing a much different set of considerations when it comes to attracting talent

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Following 2020 Leadership Shakeup, R/GA Claims New Team Is Falling Into Place

A little over two years since taking over as R/GA CEO, Sean Lyons says he has a leadership team in place for the agency's latest

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How CMOs from David’s Bridal and StockX Keep Post-Pandemic Innovation Alive

This past year undoubtedly saw a lot of innovation and technological advancement. Now, as the world returns to "normal," the question that many brand leaders