Month: June 2021

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Ryan Reynolds Explains the Sale and Future of His Agency, Maximum Effort

Ever since Maximum Effort Marketing launched in 2018, the agency has helped fuel the growth of co-founder Ryan Reynolds' investments--such as Aviation Gin, which he

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King Cantona is back on (Ocean) billboards in Man U supporters ownership crusade

0 SharesShareTweetShareWatched Eric Cantona’s documentary The United Way the other night (presented, co-written and produced by the great man) and they were all there: Becks,

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Ogilvy wins again for Cannes newbie Pakistan’s Telenor

0 SharesShareTweetShareOgilvy, including its David agency, has had a storming Cannes Lions, down mainly to Dove’s ‘Courage is beautiful’ campaign and David’s work for that

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ESPN: One App, One Tap

Video of ESPN App: One App, One Tap | Phase 2 Source link

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Best Buy Pledges to Spend $1.2 Billion With Diverse Businesses

Electronics retailer Best Buy is committing to spend at least $1.2 billion with businesses owned by Black, Indigenous and people of color (BIPOC) on everything

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HBO Max’s Gossip Girl Reboot Premiere Will Also Air on The CW

For several years, The CW used to benefit from streaming viewers in the form of a "Netflix bump" that helped boost the viewership of its

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eBay Taps a YouTube Survivalist to Prepare Consumers for Real Life Interactions

Between overplayed lines like, "I feel so naked without my mask on," and that awkward pause before deciding whether it's acceptable to hug each other

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Ralph Lauren Enters Gaming With G2 Esports Partnership

Ralph Lauren is jumping into the $200 billion gaming industry after it dropped a new spot starring Swedish League of Legends gamer Martin Larsson, better

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Magnite Cuts Staff by 6% Following SpotX Acquistion

Supply-side platform Magnite is laying off roughly 6% of its staff following the completion of its acquisition of SpotX, according to internal communication viewed by

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Carrefour’s ‘Act for Food’ Wins Cannes Lions Creative Business Transformation Grand Prix

In a year when the need for business transformation was a priority for companies like never before, this Cannes Lions category was certain to be