Day: June 3, 2021

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Mozilla: TikTok Does Not Accept Political Ads, But …

TikTok banned political ads from its platform in October 2019, saying at the time that they did not fit with the experience provided by its

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Disney Ad Sales Continues Inclusion Efforts With Minority-Owned Business Initiative

Disney Advertising Sales is continuing the conversations on multicultural and inclusivity initiatives from the upfronts, launching the Accelerator Program for minority-led businesses. Top line The

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Harry Potter Opens its First Flagship Store for Muggles in New York

To satisfy pandemic-induced cravings for Butterbeer or to replace the broken wand that has left your life devoid of magic, Warner Bros. opened the doors

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6 C-Suite Leaders Share How They Learned to Support Employees During the Pandemic

As the country starts to reopen and businesses start to welcome their employees back to the office, it's hard to forget that the last year

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Cameo Makes More Than a Cameo in iHeartMedia’s, P&G’s ‘Can’t Cancel Pride’ Campaign

iHeartMedia and Procter & Gamble are incorporating personalized video platform Cameo into their "Can't Cancel Pride" campaign. The mission of the campaign is to raise

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Amazon Sidewalk Will Push Neighbors to Share Wi-Fi Through Smart Devices

Starting next week, Amazon customers who own certain small smart devices will be automatically added to a new network the ecommerce giant is launching to

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Personalization Is Not About Product, Channel or Brand

Accessing a CDP (Customer Data Platform) is a must if an organization is serious about individualized targeting and personalization. Modern marketing is about "gently nudging

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Define the Need You Serve

As part of the CMO Reboot Playbook: The Elevated Role of Marketing, Pam Kaufman, President of Global Consumer Products for ViacomCBS, shares her play on

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We Spent a Day Watching HBO Max With Ads—and Here’s What We Found

When HBO Max executives said that the service's ad-supported tier HBO Max With Ads--which debuted Wednesday--was going to include the lightest ad load in streaming

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This Bedding and Flower Partnership Raises the Question: What Makes a Good Brand Collab?

If you ask UrbanStems or Brooklinen, you can't purchase a new set of sheets without buying a matching bouquet of flowers for your bedside table.