Day: June 7, 2021

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Cara Sylvester on Embracing Her New Role as Target’s Head of Marketing

There are few retailers more beloved in the U.S. than Target, which gained some $9 billion in market share over the course of 2020. Entrusted

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After Record Store Closures Caused by the Pandemic, Legacy Retailers Look to Open Shops

For retail, hell hath no fury like a pandemic. Nearly 15,000 stores--equal to about 52 million square feet of retail space--were permanently shuttered in the

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Booze-Free Spirits Are Going Mainstream as Nightlife Takes on a ‘Conscious’ Vibe

Ben Branson wanted a sophisticated and refreshing tall drink--hold the alcohol, please. But what he got instead was "a pink, fruity, childish, sickly-sweet mocktail." That

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Kate Hudson ‘Embraces Chaos’ to Represent Infiniti’s Target Car Buyer

Infiniti U.S. is leaning into the feeling of chaos underpinning prospective luxury car buyers' lives in a short film promoting the Japanese automotive company's forthcoming

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Affirm Offers to Pay for Your Overdue Getaway in a New Sweepstakes Campaign

With Covid-19 restrictions lifting across the country and vaccination rates on the rise, it's safe to say that many consumers are eager to travel. In

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How a Cat in a Shark Costume Provided the Best Marketing Roomba Could’ve Hoped For

Sometime around Halloween 2012, a Houston woman named Helen Arnold set out to buy a shark costume for her dog, a pit bull named Sharkey.

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Infographic: Cooped-Up Consumers Are Chomping at the Bit to Experience Live Events Again

After the CDC's recent announcement that vaccinated people don't need to wear masks indoors anymore, the live events space is having its reckoning as it

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Apple Announces More Privacy Measures Aimed at Ad Tech

Apple isn't finished messing with the ad-tech industry. During its Worldwide Developers Conference (WWDC) today, the tech giant announced its latest round of privacy features

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Christian Slater Returns to Cause Remote Chaos as HP’s Cyber Villain, The Wolf

While health has been a major focus for many during the pandemic, one threat to our well-being that may have gone unnoticed is that of

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‘Our Table’ is Bed Bath & Beyond’s Latest Private Label

Home goods retailer Bed Bath & Beyond has introduced its latest private label brand, "Our Table," a line of kitchen- and dinnerware. The line also