Day: June 10, 2021

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Schitt’s Creek Partnered With a Yarn Brand So You Can Make Your Own David Rose Sweaters

Industrious fans of Schitt's Creek have been cobbling together their own versions of the characters' memorable outfits since the beloved series debuted in 2015. Soon

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Mastercard’s Mimi Alemayehou Joins Twitter’s Board of Directors

Mastercard senior vice president for public-private partnerships Mimi Alemayehou was appointed to Twitter's board of directors as an independent director. In a corresponding move, Elliott

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How to Be Intentional About the Career You Want

As part of the CMO Reboot Playbook: Team Health, Peloton Interactive's SVP Head of Global Marketing & Communications, Dara Treseder shares the framework she uses

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Rideshare App Alto Wants to Make Your Drives a Little More Stylish

Rideshare app Alto prides itself on creating an experience for passengers, and it's leaning into that with "art cars"--vehicles wrapped in artistic designs. The Dallas-based

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What’s the Difference Between Performance and Brand Marketing?

In the ideal scenario, performance and brand marketing work hand-in-hand to drive business. The first step for marketers to achieve that is understanding what each

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SimpliSafe Will Honor the Pet Protectors of 100 Lucky Owners With Yard Signs, Window Decals

Home security provider SimpliSafe is saluting furry (and not-so-furry) protectors during Pet Appreciation Week this week by giving away yard signs and window decals so

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Facebook IQ Shares Topics to Watch in Q1 2021 Among US Facebook, Instagram Users

Facebook IQ, the social network's research arm, shared its Topics to Watch for the first quarter of 2021, highlighting topics of conversation on Facebook and

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How to Translate Marketing Efforts into Business Objectives

As part of the CMO Reboot Playbook: Elevated Role of Marketing, Former Activision Blizzard CMO David Messinger shares how CMOs can find a way to

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Want to Elevate Your Pride Outreach? Ask Yourself These 5 Questions

After a year that tested society and ushered in an intense period of isolation for so many in the LGBTQ+ community, brands would be remiss

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Vikings Teach Danish Cyclists Why They Should Wear Helmets in This PSA

The Danes love their bikes, with the World Economic Forum claiming the city of Copenhagen to be the world's most cycle-friendly city in the world