Day: June 11, 2021

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GivingTuesday and Pulsar on How to Measure Cultural Change

Even cultural moments can come down to a science. At least that's what audience intelligence platform Pulsar and "global generosity movement" GivingTuesday have discovered in

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Cooler Screens Rolls Out to Convenience Stores and Supermarkets Nationwide

Get ready to start seeing more digital screens at your local drugstore or supermarket. Cooler Screens, a startup that replaces refrigerator and freezer doors with

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The CW Is First Broadcaster to Wrap Upfront Talks, With Hefty CPM Increases

For the past month, media companies and marketers have talked about quickly upfront talks were progressing this year--and the first broadcaster has now crossed the

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These Ads Don’t Tell You What They’re Selling, and Business Is Booming

A new brand called Smarty Plants will take you down a time-sucking rabbit hole of vintage commercials, '80s pop culture, fantasy, music and sci-fi on

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Google Commits to Opening Up Its Ad Stack, Marketers Remain Skeptical

After a two-year negotiation with French competition watchdog Autorit? de la concurrence, Google pledged to make changes to part of its ad-tech stack Google Ad

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TV Networks See Opportunity in Nielsen’s Pandemic Botched Audience Count

After years of complaints about shortcomings in TV audience measurement options and Nielsen's recent rating miscalculation, major media companies are starting to take matters into

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What Marketers Need to Know About the Transformation of TV Measurement

After technological advancements, a global pandemic and a major ratings miscalculation by Nielsen, TV consumption and viewership are evolving at record speeds. At Adweek's Elevate

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The Next Era of Branded Entertainment Has Arrived. Here’s Why We Must Embrace It

Attention has never been more expensive for brands to buy, growing by nine-fold over the past 20 years. Meanwhile, ads have never been easier to

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Netflix’s Global Content Ambitions Look a Lot Like Lupin

Netflix's French-language thriller Lupin isn't just a heart-pounding heist series. Look closely enough, and you'll see that underneath all of the twists and turns, it

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São Paulo Museum of Modern Art Opens Its Virtual Doors in Minecraft

When the pandemic forced most museums to close their doors over the last year, many increased their efforts to meet patrons in the digital realm