Day: July 3, 2021

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It Gets Better Remains Impactful For Today’s LGBTQ+ Youth Through TikTok

The It Gets Better Project celebrated its 10th birthday in September. And as the group continues to grow and advocate for LGBTQ+ youth, it's doing

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What the New NCAA Advertising Rules Mean for Influencer Marketing

There's a seismic shift in how audiences consume content, and it's becoming clear that influencers are driving that shift. Ryan Berger, Founding Partner of HYPR;

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How Micro and Nano Influencers Drive Big Change

When it comes to influencers, leading brands are thinking small. They're turning to micro-influencers--real people with real influence. Although they may have smaller follower counts,

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Influencer Marketing Must-Dos From the Best in Business

How did brands like Fashion Nova build empires on social media? By putting influencers at the center of their digital strategy. Although many brands may

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Creator House The Crib Around the Corner Reaches an Audience Traditional Advertising Can’t

The Crib Around the Corner, the first Los Angeles house of black creators launched in the midst of the pandemic, in February. Still, the group,

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How the Personalized Feed Is Changing Ecommerce

While driving growth for brands is more critical than ever, how people discover brands is rapidly evolving. Eva Valerio, Global Head of Discovery Ads for

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Sprite: I gotta be me

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Carrefour: Healthy Map

Carrefour is launching on Fortnite with The Healthy Map: the first creative map that allows gamers to regain life only by eating healthy. On Carrefour's

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Mio: We Fix Wooder

With the HBO hit “Mare of Eastown” bringing a ton of national attention to the Philadelphian (or “Philly”) accent, most notable in the series was