Day: July 7, 2021

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The NCAA’s NIL Policy Updates Create New Opportunities for Local Brands

Shortly after midnight on July 1, college athletes began sharing news of the first endorsement deals allowed under the NCAA's new Name, Image, Likeness rules

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How Adweek Executive Mentees are Paying it Forward

After a rewarding experience in the Adweek Executive Mentorship Program, six graduates wanted to take the lessons they learned and create a new initiative to

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TikTok Resumes Debuts With Several Employers in the US

Look out, LinkedIn: Here comes TikTok? The video creation platform is dipping its toes into the job recruitment and discovery waters with its debut of

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As Marketers Line up for NCAA Athlete Deals, Pitfalls Await

A temporary name, image and likeness policy prepared college sports for a new world of student-athlete marketing. New programs at big schools in Oregon and

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Peacock Plans Pride and Prejudice-Style Dating Series

Peacock is jumping on the Bridgerton bandwagon, but the streamer is doing it with a reality twist. The NBCUniversal-owned streaming service said on Wednesday that

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To Engage Your Audience, Look at Data Through a Human Lens

Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today,

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American Express’ Business Card Chronicles Helps Owners Embrace the Odd Pivot

The pandemic continues to bring about many surprises. For countless small businesses, the unpredictable nature of Covid-19 and its impact on commerce often left business

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Portal From Facebook Stands for Harry Potter and the Cursed Child Curtain Call

Portal From Facebook users can now board the Hogwarts Express on track 9 3/4. Augmented reality experience Harry Potter and the Cursed Child Curtain Call,

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Mack Weldon Wants Guys to Know It’s More Than Just Underwear

Famous for its men's underwear, Mack Weldon wants to let consumers know its brand is so much more in a new ad campaign that introduces

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Brands: You Don’t Know Who Your Customers Are—and It Shows

The nation feels so close to recovery. With each passing day, the events of 2020 feel more distant. As the nation reckoned with political disconnect,