Day: July 8, 2021

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Embracing Creator Voices for Brand Success With Whalar and AT&T

Whalar's CMO Karyn Spencer shared data from their neurological study of influencer content during a joint Social Media Week session with AT&T, "Liberating the Creative

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Here Are Some Brand Deals NCAA Athletes Inked in the First Week of NIL Eligibility

On July 1, NCAA athletes were able to strike brand deals and sponsorships for the first time--a new possibility for athletes after the Supreme Court

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Facebook Details Coordinated Inauthentic Behavior Removals for June 2021

Facebook shared its coordinated inauthentic behavior report for June 2021, providing details on eight networks that were removed from its platform, originating in seven countries.

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Inmar Intelligence on Influencers Being Vital to a Social Commerce Strategy

It's happened to the best of us: scrolling through Instagram, TikTok, or Pinterest without any specific aim that ends in a purchase we didn't expect

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Facebook Holocaust Education Prompts Extended to 12 Languages

Facebook, UNESCO and the World Jewish Congress said Thursday that Facebook's Holocaust education initiative has been extended to 12 languages. The social network introduced a

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Why Verishop’s Cate Khan Believes the Days of One-Way Live Shopping Are Done

Last month, the e-commerce platform Verishop, which sells everything from clothing to electronics to cookware, debuted a livestream shopping tool. The feature allows influencers, professionals

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Doug Ray’s Remit Expands to Oversee Dentsu International Products for Media

Doug Ray, chief product officer for Dentsu Americas, has seen his role extend to Denstu International as chief product officer for media as the agency

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Sweetgreen’s Nathaniel Ru on the Connection of Telling Stories Through Food

To continue our guest-hosted series of CMO Moves, Kate Gunning, CMO of IEX sits down with Nathaniel Ru, Co-Founder and Chief Brand Officer of Sweetgreen

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As Digital Audiences Boom, Scottish Broadcaster STV Eyes Growth Beyond Its Borders

GLASGOW, Scotland--The power of television has been underlined during the global pandemic, not least in how its advertising can build brands and support local economies

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Kraft Heinz, Twisted, Whisk Get the Jump on TikTok Jump

Kraft Heinz teamed up with food and drink social publisher Twisted and cooking application Whisk to help break in the recently introduced TikTok Jump feature