Day: July 14, 2021

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As UK Prepares for Reopening, Advertising Spend Looks Set to Soar

The U.K. is poised to see a boom in ad spending as the country prepares to ease its remaining Covid-19 restrictions next week, the latest

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Eddie Bauer Will Offer Outdoor Gear for Rent

Outdoor apparel brand Eddie Bauer is partnering with rental services provider Arrive Outdoors to offer outdoor gear for rent beginning the week of July 12.

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Harry Potter Goes Experiential in New York, Pointing to Retail’s Future

Imagine the wind whooshing through your hair and the London mist dampening your clothes as you soar high above Big Ben on your broom battling

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Tracee Ellis Ross’s Beauty Brand Is More Than Haircare

Tracee Ellis Ross has no intention of creating a monopoly on products for Black hair. After spending most of her life choosing from a selection

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Twitter Removed 3.8M Tweets for Violating Twitter Rules in Second Half of 2020

Twitter shared its Transparency Center update covering the second half of 2020, which included new data on the number of views the most violative tweets

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These Female Founders Leaned Into Their Public Personas to Generate Business Buzz

Noor Tagouri has her cell phone number in her Twitter bio. Trinity Mouzon Wofford and her high-school-sweetheart-turned- business-partner are Saratoga Living's latest power couple. Stephanie

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The Newest Subaru is Too Big For its Ad Space in Clever Out-of-Home Campaign

The 2021 Subaru Ascent is the Japanese car manufacturer's biggest SUV ever. A new OOH campaign for Subaru Canada is emphasizing just how sizable the

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Rapper T-Pain Stars in Sitcom Parody for Lipton Tea

Florida-born rapper and frequent pitchman T-Pain adds Lipton to his growing list of brand collaborations, starring in a series of digital videos as a character

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OZY Fest Returns with Title Partner TikTok, Expands to Miami

Like all entertainment in 2020, OZY Media's annual OZY Fest had to pivot to a virtual model as Covid put a major stopper on all

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Twitter Fleets to Be Sunk at Sea Aug. 3

Twitter Fleets: Born Nov. 17, 2020; died Aug. 3, 2021. The social network said Wednesday that its Snapchat-like disappearing tweets will disappear altogether Aug. 3,