Sensodyne®, the #1 dentist-recommended toothpaste brand for sensitive teeth, believes that life is too short for sensitive teeth. So, for National Ice Cream Day on July 18th, they helped sensitivity sufferers enjoy every cold bite with the #LiveEveryMomint Sweepstakes. Featuring their own branded ice cream, the contest rewarded everyone who tweeted with a chance to win the Ultimate Ice Cream Moment plus 1 of 500 ice cream kits.
In collaboration with Nye’s Cream Sandwiches, Wunderman Thompson developed a unique Vanilla Mint with White Chocolate Ribbons ice cream flavor. The team brought Sensodyne’s #LiveEveryMomint sweepstakes to life through a 360 social media campaign.