Step Aside Harlan Estate, Walmart Is Expanding Its Private Label Wine Business

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  • Step Aside Harlan Estate, Walmart Is Expanding Its Private Label Wine Business

Bottoms up: Walmart’s three-year-old wine label, Winemakers Selection, is expanding with a new collection called Reserve Series. The latest addition includes what Jason Fremstad, vp of adult beverages at Walmart, described as five “premium wine varietals.” Each bottle has a price tag of $10, marking a steep discount from the market average. According to online…

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