Day: July 28, 2021

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Alcohol-Free Wine Brand Starla Channels Gucci, Not Sonoma, for Its First Ad Campaign

A typical commercial for a wine brand might feature a sunset, a farm-to-table spread and discerning oenophiles swirling, sipping and socializing. Possible discussion topics: tannins

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Facebook Reports 56% Revenue Gain in Q2, but Apple iOS 14.5 ‘Headwinds’ Are Blowing

Facebook reported strong results in the second quarter, but it was helped by Apple not rolling out iOS 14.5 and its more stringent privacy permissions

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Walmart Partners With Adobe to Sell Its Retail Technology

If you can't beat Amazon, join it. By selling its own technologies to other retailers, namely its cloud-based services, via a partnership with Adobe, Walmart

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Why Simply Having First-Party Data Is Only the Beginning

Although Google has pushed back its plan to remove third-party cookies from its market-leading Chrome browser to 2023, marketers are still feeling pressure to find

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IPG Announces It Will Join UID2 as Its First Closed Operator

In its quest for widespread adoption, Unified ID 2 has nabbed another important cosign. In an Adweek NexTech event on Wednesday, holding company IPG announced

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Brands Must Actively Combat Burnout as They Move to Hybrid Work

Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today,

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Dig Into This 19-Minute Record of Sizzling Bacon ‘Beats’ by Wright Brand

There are few things more likely to wake you up in the morning than the smell of bacon frying. Tyson Foods' Wright Brand believes the

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NBA Ramps Up Production of Live Videos for TikTok

The National Basketball Association began producing and livestreaming a series of live shows for its 13 million followers on TikTok during the NBA Finals, and

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Virtual Cannes Lions Generated $47.7 Million—Half of its 2019 Revenue

Despite being entirely virtual for a second year due to Covid-19 restrictions, Cannes Lions 2021 generated a revenue of $47.7 million (34.4 million pounds)--just under

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Products for Pups Continue Their Pivot to Premium

It's a good time to be a dog or cat. Maybe even the best time. As pet owners pour more money into goods and services