Day: July 29, 2021

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Alpha Foods Puts a Spotlight on ‘Chickenflation’ by Cutting Prices on Its Meatless Chik’n

It's been called The Great Poultry Crisis of 2021, with the American food industry blaming everything from underperforming roosters to inclement weather for an ongoing

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Ron Popeil, Pioneer of TV Infomercials, Dies at 86

Infomercial king Ron Popeil, who turned kitchen gadgets into billion-dollar brands and paved the way for the modern direct-response business, died Wednesday in Los Angeles.

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Good Catch Trolled Subway by Giving Away Fake-Seafood Sandwiches Outside Its Restaurants

If a marketing stunt catches the zeitgeist and engages consumers, it's usually considered an unqualified hit. And if it playfully trolls a competitor? Even better.

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What Happens When Brands View Customers As Business Partners

Increasing pressure for businesses to adapt as consumer preferences evolve has brought an unparalleled acceleration of customer experience. From omnichannel shopping to contactless pickup, personalization

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Amazon Posts a 27% Gain in Net Sales During the Second Quarter

Ecommerce giant Amazon revealed at the close of trading today that net sales for the second quarter increased 27% year over year to about $113

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Pinterest Revenue Soars 125% in Q2, but User Growth Falls Short of Expectations

Pinterest's revenue more than doubled year-over-year in the second quarter, reaching $613.2 million, up 125% from $272.5 million in the same period of 2020. The

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As Marketers Enter the Metaverse, They Must Learn to ‘Think in 3D’

When Cathy Hackl's son wanted to change up his look before a friend's birthday party, he wasn't looking for his mom to buy him a

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Athleta Unveils Wellbeing Platform to Engage Women Customers

Athletic apparel retailer Athleta unveiled a new health and wellness platform called AthletaWell that will be available exclusively to members of the brand's loyalty program,

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TikTok Creators Share Their Takes on Classic Ads in Re:Make

"Don't make ads. Make TikToks." Unless, that is, you're remaking ads. TikTok introduced Re:Make Thursday, in which it teamed up with select brands and creative

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GLAAD Taps Jenni Olson as Social Media Safety Program Director

Jenni Olson joined GLAAD as social media safety program director. Olson has worked in LGBTQ+ media and technology for decades, as an independent consultant and