Day: October 5, 2021

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Reebok Calls on the Ghostbusters for a Paranormal Line of Footwear

When there's something strange in your neighborhood, most of us know to call the Ghostbusters to tackle any supernatural forces at play. However, if you

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NBC Sports and Taboola Ink Content Pact

Three months after debuting on the public markets and Taboola is continuing to cut deals in order to further spur its share price with the

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Snapchat Rolls Out Run for Office Mini

The newest Snap Mini is aimed at encouraging its younger users in the U.S. to consider running for local office. The Run for Office Mini

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Pop-Up Magazine Will Return to In-Person Events in November

Like Punxsutawney Phil and his shadow, the return of Pop-Up Magazine to live performance suggests the arrival of a new season in the world of

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PopSugar and Macy’s Celebrate Latinx Heritage With ‘Reclaiming Tus Raices’ Platform

Celebrating Latinx heritage means honoring the complex tapestry of the varying communities, histories and practices that contribute to the culture. PopSugar is partnering with Macy's

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How Agencies Can Retain Clients When a New CMO Comes In

With each passing year, CMO tenures get shorter. According to the latest Spencer Stuart survey, chief marketing officers are staying in their roles for only

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Bruce Willis Protects Tecate in ‘The Guardian of Flavor’ Campaign

In his more than three decades as a star of Hollywood action movies, Bruce Willis has fought terrorists, traveled through time and even saved the

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Facebook’s Outage Shakes Up Conversion and Ad Delivery Numbers

Facebook's hours-long outage yesterday caused some scrambling--especially for the platform's largest customer base, small and medium businesses. But any lasting impact will likely be more

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Facebook Files Motion to Dismiss FTC’s Amended Complaint

The back-and-forth between Facebook and the Federal Trade Commission continued this week, as the company filed a second motion to dismiss the amended complaint filed

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Facebook Gaming Adds Co-Streaming

Facebook Gaming introduced co-streaming for all content creators on its platform, not just those in the company's Facebook Gaming Partners program. This co-streaming feature will