Day: October 6, 2021

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IAC’s Dotdash to Acquire Meredith in $2.7 Billion Acquisition

Dotdash, the digital publisher owned by IAC, announced Wednesday evening that it has reached an agreement to acquire Meredith Corp., a holding company whose titles

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By Owning the Music Video Scene, Vevo Drives Culture and Reaches a Diverse Audience

The days of watching music videos on MTV, VH1 or BET from your couch are long gone unless you're grooving to the intros of shows

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Twitter to Sell MoPub to AppLovin

The pace of mergers and acquisitions in the ad-tech sector has gathered a furious pace in 2021, with today's announcement that Twitter is to divest

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Dawn’s Bob Kantor Reminds Agencies That They Can’t Be the Best at Everything

Every dollar spent on marketing is an investment for today's brands, and if agencies want to build enduring client relationships, they must have the data

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QVC, HSN, Lowe’s and Macy’s Join USA Network’s Shoppable Competition Series

USA Network has teamed up with retailers QVC, HSN, Macy's and Lowe's for its new live shoppable competition series, America's Big Deal. Top line The

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Dave & Buster’s Has Big TVs—Here’s a Banana to Prove It

Bananas come in all shapes and sizes, and that might be the fatal flaw of the "banana for scale" meme--you have to see a banana

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BarkBox Reveals the Serious Process Behind Fun Dog Toys

The thrill of unboxing has gone to the dogs. BarkBox, the subscription-based seller of dog toys and treats, has been going the extra mile to

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Former Hulu Chief Kelly Campbell Named Peacock President

Kelly Campbell, the former president of Disney-operated streamer Hulu who abruptly left the company on Monday, will now be heading up another streaming service--Peacock--NBCUniversal said

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Public trust in advertising creeps up, says new AA report

0 SharesShareTweetShareThe Advertising Association has been on a drive to rebuild public trust in advertising, and it seems to be working. Now 55 per cent

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How British Food Advertising Restrictions Could Lead to Business Success

Food brands in the U.K. are being forced to rapidly change how they market their products, due to a new set of legal restrictions on