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VW’s Newest Ad, About Evolution, Was Shot in One Take

Car brand Volkswagen taken a look back through history as inspiration for its latest cinematic spot "The Wheel," which promotes its new electric model as

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WhatsApp Pushes Back Feb. 8 Deadline to Accept Its New Terms

WhatsApp responded to pushback over the new terms of its recent update, postponing the Feb. 8 deadline it had initially imposed for users to review

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Social Campaign For THC-Spiked Drink Cleverly Treads The Line On Paid Weed Ad Rules

A cannabis-infused drink called Cann may have created a new ad genre--ASMR for the eyes--with a social campaign that features helium balloons floating skyward, a

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Walgreens and Mattel Share How Their Brands Have Evolved at CES 2021

In a special edition of CMO Moves from the CES C-Suite track, Adweek Chief Community Officer Nadine Dietz sat down with Vineet Mehra, Global Chief

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At CES 2021, Marketers Discuss Pandemic-Related Trends—and What to Expect Next

Despite 2021's chaotic first impression, marketers from across the industry are still finding ways to be optimistic about the coming year. While the pandemic has

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Facebook, NYU Langone Health Use AI to Predict Health of Covid-19 Patients

Facebook's use of machine learning to predict the types of content users are most interested in seeing in their News Feeds has been chronicled often

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Why Fox Sports Put a Billboard Saluting North Carolina Fans in Duke Territory

Just over 11 miles separate Chapel Hill and Durham, N.C., homes to fierce basketball rivals the University of North Carolina and Duke University, respectively. While

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These 5 Priorities Reshaped Walmart’s Business in 2020

Retailers like to say there was no playbook for 2020, and that's certainly true of Walmart. At CES 2021 this week, president and CEO Doug

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Inside Marc Lore’s Walmart Legacy

Marc Lore, the ecommerce pioneer who figured out how to ship cat litter without a loss and lured customers with discounts even Amazon doesn't offer,

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Mother Launches Its Own Media Agency

They grow up so fast. Mother is ready to introduce its media agency offspring to the world. Media by Mother is opening as part of