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Campbell’s Chunky Soup Wants to Be Your Lunch

Football season is here. That means soup season is, too. Since 1997, Campbell's Chunky--the official soup of the NFL--has aired plenty of commercials featuring players

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How Harry’s Is Taking a New Approach to the Mental Health Crisis

On this week's episode of The Business of Marketing Podcast, Adweek's chief innovation officer, Toby Daniels, sits down with Jaime Crespo, general manager at DTC

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Marketing Is The Name of the Game for Both The EA and Gatorade CMOs

For the sports-fuel brand Gatorade and video game software company Electronic Arts, entertainment has been blurring the line between the business and their audiences. From

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Amazon Fire TV Adds TikTok Functionality in the US

Amazon is bringing TikTok to the Fire TV platform in the United States and Canada for the first time as it debuts a new Amazon-built

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Affiliate Marketing Modernization Brings New Possibilities

Outdated. Old school. These are the labels tossed out to disparage affiliate marketing. As a long-term survivor of decades of ad-tech evolution and hyperbole, affiliate

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Netflix Plans Experiential Bridgerton Ball to Celebrate Hit Series

Fans of the Netflix hit series Bridgerton will get a chance to attend their own Regency-era ball next year as part of an effort from

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CBS Revives the Elaborate Network Jingle Promo, Urging Viewers to ‘Feel This Fall’

Decades ago, the broadcast networks used to assemble their biggest stars each summer to record elaborate jingle promos to tout their fall lineups. The tradition

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All Twitter Users Can Now Offer Revue Newsletter Subscriptions via Their Profiles

The ability to subscribe to Revue newsletters directly via Twitter profiles was rolled out to all Twitter users worldwide this week, on Android, iOS and

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TikTok Fashion Month Sets Several Initiatives to Bring the Runway to Users

Fashion Month is also TikTok Fashion Month, for the third time in 2021. TikTok said in a blog post, "From now until Sept. 29, we're

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Buffalo Wild Wings Reenergizes With a Sporty Campaign That Champions a Good Time

Buffalo Wild Wings was founded in Columbus, Ohio in 1982 and has since grown to more than 1,200 sports bars around the world. Now the