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Trump Says He Has Given the TikTok Deal His ‘Blessing’

President Donald Trump said Saturday that he has given TikTok's deal his "blessing," saying he "conceptually" approved the agreement, which would see TikTok partner with

These Marketers Reveal How They’ve Aimed High and Supercharged Their Careers

After a riveting four days of online learning and chatroom schmoozing, Brandweek attendees tuned into "Dream Big" on Friday, a midday workshop moderated by the

Here’s Ryan Reynolds’ Complete Presentation From Brandweek 2020

If star power were enough, the marketing world would be full of Ryan Reynolds. However, the self-effacing and subversively creative actor has rapidly transcended other

NBCUniversal and Roku Finally Strike Deal to Bring Peacock to the Platform

Key Insight: Details about when Peacock may become available on Roku are still being finalized. A monthslong impasse between NBCUniversal and Roku has finally come

What You Can Learn From the McDonald’s-Travis Scott Partnership

Earlier this month, McDonald's launched a promotion with Houston-based rapper Travis Scott by naming a meal after him, the first such deal of its kind

Expedia’s Quirky Ad Encourages Cooped-Up Consumers to Turn Travel Fantasies Into Reality

A living-room coffee table becomes a convertible car with unlimited miles, and a household broom turns into a diving board for a crystalline swimming pool.

Anything Really Could Happen at the First-Ever Virtual Emmys

Key Insight: The constraints of a remotely produced Emmys are giving producers the chance to try out new ideas. If you're expecting something to go

How to Turn Your Career Into a Hero’s Journey, According to Julian Duncan and Jabari Hearn

Brandweek 2020 brought something different: a fifth day dedicated to career development for the many marketing industry professionals experiencing the shifting landscape of layoffs or

TikTok Says Advertising Won’t Be Illegal Under Trump’s ‘Ban’

Americans will no longer be allowed to download or update TikTok through major app stores after Sunday, but it's not the end of the world

Meredith Lays Off Dozens of Staffers

Meredith laid off more than 100 staffers this week, the first round of layoffs at the media company since the start of the Covid-19 pandemic.