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Why PepsiCo Gives Its Big Brands a Narrow Focus

PepsiCo, which generated more than $70 billion in sales last year, manages a number of well-known brands, from Cheetos and Tostitos to Rockstar and Pepsi.

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25th Annual Webby Awards: McCann New York Wins Webby Agency of the Year

McCann New York was recognized as Webby Agency of the Year at the 25th Annual Webby Awards Tuesday. The agency earned more Webby Awards and

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Pinterest Touts Progress in Its 2020 Inclusion and Diversity Report

Pinterest shared its 2020 Inclusion and Diversity Report Tuesday, along with new goals the company put in place for 2025. Those 2025 goals include boosting

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This Little Pube Singing About Pubic Stigma Will Charm the Pants Off You

Bush. Lady garden. Bikini area or, if you're feeling particularly bold, cooch. Most women can produce a lengthy list of cutesy aliases for their pubic

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Klarna’s UK Art Campaign Aims to Overcome Brand Misconceptions

To help address the misconceptions of the brand, online financial service company Klarna targeted U.K. consumers with murals featuring QR codes placed in England's major

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After Stunning Merger News, Discovery Tells Marketers It’s on Par With Broadcasters

After kicking off upfronts week with its stunning WarnerMedia merger announcement, Discovery made some more waves a day later, presenting its first upfronts presentation during

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Snap Releases CitizenSnap Report, Revamped Employee Code of Conduct

Snap Inc. released its second annual CitizenSnap Report this week, along with a revamped Code of Conduct for its employees. Co-founder and CEO Evan Spiegel

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Mindy Kaling Gives an Award-Worthy Speech for Completing Her Jog in This New Propel Ad

Whether you work out religiously or casually, chances are the last year brought some changes to your fitness routine. Indeed, for many, this last year

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German Publisher Axel Springer U-Turns on Content-Sharing Deal With Facebook

Platforms are publicly losing their frenemy status as they get cozy with publishers by cutting global content-sharing deals. Top line German media company Axel Springer

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McDonald’s Created a Font Using Only Its Iconic Logo

In creating its most recent campaign, McDonald's had two options: reinvent the wheel with a new design, or work with what it had to showcase